Marketing Communications

Video Design and Production

Crestec provides full-service video production including script writing, shooting and direction, editing, final production and duplication. We work with our clients to ensure their satisfaction throughout every step of the process, from concept to completion. Our video customers range from companies that use videos to market their products to companies that use video for their own in-house staff training. Whether you need videos for external or internal use, you can count on Crestec to understand your needs and meet them with the highest quality video services available.

CD-ROM Design and Production

Getting your information to your customer in the medium they prefer is the key to getting their attention. At Crestec, we recognized early on that our expertise in document engineering could help our customers succeed in new media, too. We were among the first global companies to make a significant investment in electronic publishing technology.

Today, Crestec provides the full array of communications services in every media, including CD-ROM design and production, and Web site development. Our ability to re-purpose data helps our customers leverage their document engineering investment and penetrate new markets with the right message in the right medium.

Advertising Services

Crestec provides the full range of advertising services that build brands and promote products for maximum exposure in the marketplace. Our experienced media and marketing strategists will help you identify the most effective media mix to reach your target audience. Then, our creative staff of designers and writers will develop innovative messages and materials for each medium:

• Print advertising concept and creation
• Online promotions
• Direct mail and e-mail campaigns
• Marketing collateral
• Trade show support
• Public relations counsel and writing
• Web site development
• Video design and production
• CD-ROM design and production
• Strategic planning
• Branding strategies

As a marketing and technology company, Crestec has a special expertise in developing Web sites for our customers that are supported by interactive, integrated marketing communications campaigns. Our campaigns give our customers maximum visibility and a significant, measurable return on their investment.

Public Relations

Crestec provides the full complement of public relations counsel, planning, writing and promotional activities. Our experienced public relations professionals can "hit the ground running" to put your company and products in the spotlight in no time at all. We thoroughly research your offering, your market and your competitors so that we can position your product in a truly distinct way. We support business-to-business and business-to-consumer customers around the world with services that include:

• Identifying unique opportunities for publicity
• Writing everything from speeches to releases, feature articles and case histories
• Events planning and coordination
• Trade show booth design, development of collateral materials and at-show support
• Media relations
• Crisis communications

Integrated Marketing Communications

Crestec believes that marketing support should be part of an integrated process rather than a series of loosely related events. The benefits of our approach accumulate with each new effort in corporate recognition, share of mind and-eventually-in share of market.

At Crestec, we partner with our customers in the way that makes the most sense for them. Our experienced professionals can provide the full range of content development, design, advertising, public relations, Web site development, marketing and printing services-or only the services you need. We can help you conceptualize an integrated marketing strategy or show you how you can leverage your existing efforts for even greater effectiveness.